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Andrew Williams   |   http://behance.net/aw06ugad592

“BIC lighters have been around since 1972. And since 1972 there has not been a major change to the way they are made and the way the look. Flat out, it works and it works well. Since it is such a simple and inexpensive product my copywriter and myself have decided to have some fun with the attributes of the lighters.”

Andrew is an art director based in Atlanta, GA, USA. Focused on advertising, art direction and graphic design.

(via thedsgnblog)

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